University of St.Gallen

From Insight to Impact –
Cultivating Future Innovators.


The University of St. Gallen aims to give its brand promise, ”From Insight to Impact“, a more modern and contemporary expression. The Brand identity and design have been refreshed and updated based on a one brand strategy that is simple, expressive, and easily adaptable for all university staff.

The Project

Education, Research & Development, Public Sector, B2C

Industry

Brand Identity, Brand Design, Print Media, Editorial Design, Signage & Wayfinding, Digital Design (UX/UI), Design Principles

Our Services

This project was designed and implemented at MetaDesign Zurich, in collaboration with Digitas Switzerland

Collaboration